The book, which follows characters Harry and Amy during a careers day at school, was written to address the skills shortage in the industry and educate and inspire young people to consider a career in construction.
This time last year, we had plans in place for the nmcn team to visit lots of schools up and down the country to read the book to school children. Of course, due to COVID, these plans were postponed. Despite this, we have accomplished so much in the past 12 months and we have captured all of our achievements in the below.
Author of the book and business development director at nmcn, Rich Smith, said: “The past year has been very unpredictable and challenging for everyone and our launch plan for the book had to significantly change.
“We developed a more virtual approach by creating an animated video and activity sheets that children could complete at home. These have been incredibly successful and well received by children, parents and teachers.
“The book has brought so many proud and ‘pinch me’ moments over the last year. We’ve won two international awards as well as a Construction Marketing Award.
“I’m also really proud of the reach of the book – having more than 23,000 views of our animated video is great and shows there is a real appetite for this type of content.
“Inspiring the next generation is a key focus for our business. We have lots of exciting plans for both the book and for Harry and Amy in the future in order to achieve our ambitious goal of engaging with at least 5,000 children by 2025.
“Our goal is for Harry and Amy to become well known characters to children up and down the country.”
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